It’s been a few weeks since the market changed and you may want to ask yourself: “Has the dust settled?”. Are the market conditions that your business is experiencing right now going to change? If so, when? If not, what changes do you need to be making today to ensure the survival and success of your business? In the coming weeks and months, what will be different? Do you believe the market will be like it was two months ago or do you believe that it will be an undetermined slow upward climb from where your business is today to where you want it to be?
Being an optimist doesn’t necessarily mean burying your head in the sand, if your business is in the middle of a tough moment, and pretending that everything is going to be ok. Being an optimist can involve taking your current circumstances and finding opportunities in them and then acting to take advantage of them. It’s no secret that many successful and influential businesses have been built during tough times. The businesses that tend not to survive are the ones that were only successful because stable market conditions were the crutch that the business relied on. If you can figure out how to make money when times are tough and when there is no crutch to rely on, your business will be even more successful when times are good.
If the market conditions stay the same as they have been for the past few weeks or are not going to be significantly different in the coming weeks and months, what would that mean for your business?