As if it wasn’t hard enough to find a customer and generate sales, every entrepreneur also has to find ways of keeping customers happy and has to find new ways of keeping them coming back. It’s not an exercise for the faint of heart and not every business is able to do it. Business is competitive which means entrepreneurs need to constantly be watching for the next opportunity to offer their customers more or risk being left behind and becoming obsolete. More can mean more service, more options or choice. It can also mean a better experience. Paying attention to what customers are doing is important and your ability to do more is dependent upon how serious you are about building a profitable and valuable business.
Customers won’t tell you what they want, so your job is to test, explore, pivot and execute on new ideas.Dylan Gallagher
Netflix has made an announcement that they will be offering their subscribers (more than 200 million of them) the opportunity to play video games. When you step back and think about the news, it’s quite obvious that Netflix would leverage its position in people’s lives by finding more opportunities to keep subscribers on their platform. The more time subscribers spend on the Netflix app the less time they are spending on the competitors apps. This will take some time for Netflix to execute on, but plans are in motion and it’s only a matter of time.
How do you figure out what customer want? Customers won’t tell you what they want so your job is to test, explore, pivot and execute on new ideas. If you want to grow your bottom line and separate your business from the majority of businesses you compete with, you need to find new opportunities to solve problems for your customers so they choose you instead of the competition. If you follow the competition you will only be as good as they are. If you take your own path, you have the opportunity to be a leader.