Let’s face it. Entrepreneurs and business owners are always looking for money. I find it interesting that many folks running a business who need money don’t take the time to really understand how much money is actually out there and available to them. When words like “money, financing and capital” are used they can cause someone’s eyes to glaze over as these terms are associated with confusing and uninteresting concepts. The truth is that money can be complicated and boring to understand but it doesn’t have to be.
Peter Thiel makes a comment in his book Zero to One “If you have invented something new but you haven’t invented an effective way to sell it, you have a bad business – no matter how good the product” which got me thinking about crowdfunding. I was chatting with someone over the weekend who had sent me another invitation to a crowdfunding web portal that connects businesses with venture capital. As we got talking about it I found myself thinking back to Peter’s comment and realizing that crowdfunding might be working but has the market really bought it? Is it a niche opportunity that will always fill a void because the greater market isn’t sold on it? Do crowdfunding platforms have their work cut out for them before they become a mainstream competitor for capital? Continue reading “Crowdfunding is off to a good start but how will it end?”→
We all know that money doesn’t disappear it moves. Right now the price of oil is sinking which means that money is moving from one side of the market to the other. But what is the other side? If you follow the movement of money you will inevitably hit one spot along the way that cannot be missed – the consumer. With low energy prices consumers will have more disposable money to spend. This is a simplistic observation of a complicated shift in the market but does provide start-ups and growing businesses with something to talk about and respond to.
How is your business going to take advantage of consumers who have more cash?