There is no such thing as easy money right? Are you sure? There are really only two ways to grow your revenue: cut costs or sell more. There is a limit to how much more revenue your business can earn by cutting costs whereas selling more is limitless. If you only had time to do one thing in your business it should be focusing on how to sell more. There is no easy way to do that then by figuring out how to sell more to existing clients either directly or indirectly. The more systematic you can make this the more profitable your business will be and ultimately your business will be worth more.
So how do you sell more to existing clients or customers?
Funny how life works out sometimes. With no expectation at all I ended up having two meetings today: one with a consultant working for a company that is walking on the edge of a cliff and a second meeting with two friends that have recently decided to get into the subprime lending business. One meeting was full of worst case scenarios while the other was full of optimism and huge aspirations. The funny part is that while I enjoyed both meetings immensely I really enjoyed talking with the consultant about the business that is about to go over a cliff. Strange? Continue reading “One business goes over a cliff just as another one starts”→
We all know that money doesn’t disappear it moves. Right now the price of oil is sinking which means that money is moving from one side of the market to the other. But what is the other side? If you follow the movement of money you will inevitably hit one spot along the way that cannot be missed – the consumer. With low energy prices consumers will have more disposable money to spend. This is a simplistic observation of a complicated shift in the market but does provide start-ups and growing businesses with something to talk about and respond to.
How is your business going to take advantage of consumers who have more cash?
It is interesting to note that as entrepreneurs we can tend to get caught up not knowing the difference between a blessing and a curse. I adhere to the idea that we are never neither. We are either being blessed with opportunity and new discoveries or we are cursed with having to work through poor decisions and difficult moments.